![]() If the quantity is too low Amazon will not accept the promotion and provide an error message.Amazon looks at each product’s data and applies a proprietary forecasting model to determine demand and potential sales.In the past, it has tracked at $5,000 (units x deal price) but this can vary by category and time of year. Amazon will only accept offers that meet their demand threshold.Vendors creating Lightning Deals have specific requirements when it comes to the units on offer: When deciding the discount, don’t forget to include the base merchandising fee, which runs from $150-$500 depending on the event.The discount must beat the lowest price of the last trailing 30 days by at least 5%.A very high discount such as 60% or more can make customers question the original value.Amazon asks for at least 15%, we recommend between 30% to 50%.Vendors can set up Lightning Deals on any product, as long as it meets the threshold.Sellers can only set up Lightning Deals that have been recommended to them.Avoid promoting a slow seller, Amazon will not approve items with a poor selling performance or ones that do not meet their demand thresholds.Amazon does approve products with a rating of 3 stars or higher, but often a rating under 3.5 will have a negative impact on conversion. A product that has a review rating of 4 stars or higher.Amazon will not approve items that don’t meet their financial threshold. A product that sells as close as possible to the MSRP and allows room for discounting both parties need to have margin.A top-performing item that already has a large number of positive reviews, good conversion rate and a high ranking.This will be invoiced after the deal runs and is based off the actual starting date of your promotion. Lightning Deals will incur a one-time flat fee that will vary depending on your locale. Create your Lightning Deals to help maximise the traffic and sales opportunity that these deals can generate. Many vendors (and Professional Sellers) will create Lightning Deals to drive demand and incremental sales, boost sales ranking, win back the Buy Box, or clear through inventory. Lightning Deals are a great way to increase revenue over a short period of time. Lighting Deals are flash sales, featured for up to 10 hours on the Amazon Deals page. ![]() ![]() Lightning Deals are one of the most well-known and popular deal types on Amazon. This chart describes the basic differences between the deal types: Customers may also subscribe to a “Today’s Deals” email. Customers can find your deal on this page by narrowing by category, price discount, active/upcoming deals, or more. It was historically known as the Amazon Gold Box page. Many of these deals are displayed on the Amazon Deals page, which is easily the most visited pages on the Amazon site. Each has its own benefits and requirements. Promotion Optionsīoth sellers and vendors have a number of promotion options open to them. Also sometimes referred to as the "Gold Box" or "Best Deals" page). If you’re wondering how to create a Lightning Deal or when to schedule a 7-Day Deal, this article focuses on how to get the best out of year-round promotions on the site. We’ve learned insider methods to help you prepare your promotional and marketing calendars. Typically, Amazon starts asking for deal submissions several weeks or even months before the shopping event.ĮCommerce Nurse’s team of Amazon veterans are well equipped to provide you with the knowledge you need for success. This can be especially important during peak periods, such as Q4 (Black Friday, Cyber Monday, etc.) shopping, and Amazon Prime Day. Creating promotions and tracking their success in one platform allows businesses to be deliberate about what they’re offering. Plus, with shoppers’ high trust in Amazon combined with the fast shipping benefits of Amazon Prime, Amazon is a great place for businesses to run deals and promotions.Īmazon makes it fairly easy for sellers and vendors to run deals using Seller Central and Vendor Central. Online shopping makes price comparison and bargain-hunting easy. Many Amazon customers are in search of one thing: A good deal.
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